W Hotels, part of Marriott Bonvoy’s extensive portfolio of over 30 hotel brands, and Opry Entertainment Group, a subsidiary of Ryman Hospitality Properties, Inc., proudly unveil the newly reimagined W Austin. Following a multi-million-dollar transformation, this downtown icon now stands as a beacon of innovation and elevated hospitality, blending Austin’s vibrant urban energy with its natural charm. The revitalized property introduces a fresh lineup of exceptional offerings, including the Serenade American Brasserie, 2nd & Roast coffee shop, Blue Room cocktail bar, and a reimagined Living Room, alongside fully redesigned guest rooms and suites.

“W Austin embodies our signature, unconventional approach to luxury, offering an experience as vibrant as the city itself,” said George Fleck, Senior Vice President and Brand Leader, W Hotels. “Known as the ‘Live Music Capital of the World,’ Austin has long been a pinnacle in the music scene, and W Austin captures that energy, mirroring our brand’s shared passion for music and celebrating both emerging and established artists.”

This transformation breathes new life into W Austin, cementing its status as a cultural hub for free-spirited travelers and a showcase for Austin’s dual identity as the Live Music Capital of the World and a haven of natural beauty.

A Living Room with Rhythm

W Austin’s Living Room has been redefined as a dynamic social space that evolves with the city’s pulse. Featuring a centerpiece gold bar inspired by a trumpet’s fluid lines, this reimagined lobby serves as a versatile venue for both daytime relaxation and nighttime revelry. Curated live music performances by local talent elevate the atmosphere, making it a true reflection of Austin’s celebrated music scene.

Guest Rooms Inspired by Austin’s Spirit

The hotel’s 251 guest rooms, including 32 suites, now immerse visitors in Austin’s cultural essence. Drawing from the serene views of Lady Bird Lake and the city’s live music legacy, the rooms feature deep green accents, natural hardwood floors, and rich textures. Photography by Austin City Limits’ renowned Scott Newton adorns the walls, while luxurious touches such as Nespresso machines, Marshall Bluetooth speakers, Frette robes, and Davines bath products create an unparalleled guest experience.

For those seeking elevated luxury, the Penthouse I suite stands as the crown jewel. The largest suite in downtown Austin, it boasts panoramic views of Lady Bird Lake and the city skyline, a marble bathroom with a soaking tub, a wet bar, and a separate service entrance. Ideal for hosting private gatherings, it features a spacious dining area perfect for catered events.

Culinary Delights at Every Turn

W Austin introduces a range of new dining experiences, starting with 2nd & Roast, a locally inspired coffee shop offering espresso and bites from Austin roaster Medici. This casual yet sophisticated spot is perfect for fueling up before exploring the city or after a morning jog along Lady Bird Lake.

“From the beginning, Opry Entertainment Group aimed to integrate Block 21’s unique assets to create a music-centric entertainment hub for locals and visitors alike,” said Mark Fioravanti, President and CEO of Ryman Hospitality Properties. “With our investment, the redesign of W Austin creates a seamless connection to our adjacent ACL Live at the Moody Theater, and it is incredibly rewarding to see the bold vision of W Hotels come to life in ways that are authentic to Austin.”

For an intimate cocktail experience, the Blue Room delivers an exclusive, by-reservation escape. With midnight blue decor, golden accents, and handcrafted wooden elements, this hidden gem offers expertly crafted cocktails like the Desert Wish and NOLA, served in a serene seating-only environment.

The crown jewel of W Austin’s culinary offerings, Serenade American Brasserie, led by Chef de Cuisine Johnny Ray Stinebaugh, combines Texan flavors with brasserie techniques. Highlights include Duck Confit with locally grown root vegetables and the Blue Crab Benedict featuring Texas Gulf crab, corn cakes, poached eggs, and hollandaise. A thoughtfully curated drink menu complements the exquisite dishes, creating an unforgettable dining experience.

Gateway to Austin’s Culture

Located in the heart of the 2nd Street District, W Austin offers unbeatable access to the city’s rich cultural and natural attractions. Adjacent to the legendary Austin City Limits Live venue and just two blocks from the Lady Bird Lake hike and bike trails, the hotel serves as a gateway to Austin’s authentic spirit.

“Historically Austin has always been a hub for live music, trailblazers, and a bohemian lifestyle, and we wanted to reflect that through this hotel’s unique design,” said Joanna McCreary, General Manager, W Austin. “Our goal is to continue being an iconic nexus where both locals and guests alike can come together to celebrate the energy of Austin – whether that be enjoying a meal on Serenade’s patio under the gaze of the Willie Nelson statue, listening to live music in Living Room, or simply interacting with our talent providing Whatever/Whenever service during their time at the hotel.”

W Austin’s transformation is more than a facelift—it’s a celebration of everything that makes Austin unique. From its vibrant music scene to its serene natural landscapes, W Austin invites travelers to experience the city’s essence in a way that’s both luxurious and inspiring.

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