Türkiye is poised to transform its health tourism industry, aiming for a lofty revenue target of $20 billion by 2028. With a strategic plan to enhance its global standing in medical services, the nation is leveraging its potential to become a premier destination for health-conscious travelers from around the world. This initiative, led by International Health Services Inc. (USHAŞ), marks a significant step towards positioning Türkiye as the world’s center of healing, promising substantial economic growth and international recognition in the burgeoning sector of health tourism.

Türkiye is setting ambitious goals in the health tourism sector, targeting $20 billion in revenue by 2028. This initiative is part of a broader strategy to capitalize on the increasing global demand for health tourism services. Established in 2019 by the Ministry of Health, International Health Services Inc. (USHAŞ) is at the forefront of this effort, promoting and coordinating the rich array of health services Türkiye offers to international visitors.

During a recent event in Edirne, a key figure highlighted Türkiye’s commitment to becoming a leading global destination for health care. The country is recognized for its substantial potential in health tourism, a sector that not only promises significant economic benefits but also positions Türkiye as a “center of healing” on the world stage.

The strategic push involves enhancing the visibility of Türkiye’s medical services abroad and fostering collaboration between public and private entities within the health tourism industry. This integrated approach aims to boost the nation’s reputation as a top choice for medical tourists seeking quality, affordability, and cutting-edge healthcare solutions.

The post Türkiye Sets Ambitious Goals In Health Tourism, Aiming For Global Leadership: Know More appeared first on Travel And Tour World.