Tourism Ireland urges the UK Government to introduce a seven-day ETA waiver, aiming to boost Northern Ireland tourism and simplify short-term travel for visitors.

Tourism Ireland has intensified its lobbying efforts for a seven-day waiver on the UK’s newly implemented Electronic Travel Authorisation (ETA) requirement. Concerns are mounting that the mandatory ETA could deter overseas visitors from including Northern Ireland in their travel itineraries, potentially affecting the region’s growing tourism sector.

As part of their ambitious 2025 marketing plans, Tourism Ireland aims to double revenue from international visitors, but the ETA poses a significant challenge. Speaking at the International Convention Centre (ICC) in Belfast, Tourism Ireland’s chief executive, Alice Mansergh, highlighted the potential hurdles created by the ETA requirement and emphasized the importance of finding solutions that ensure Northern Ireland remains an attractive destination.

The Impact of ETA on Travel to Northern Ireland

The UK’s ETA system mandates that non-European visitors without residency rights, and who do not require a visa, must purchase an ETA before traveling. Starting April 2, 2025, European travelers will also need to secure digital travel permission, at a cost of £10 per person. The authorization is digitally linked to a traveler’s passport and is designed to streamline border control processes.

Irish citizens traveling into Northern Ireland are exempt from the ETA under the Common Travel Area arrangements. However, the requirement applies to other international tourists, creating additional administrative steps that Tourism Ireland fears could dissuade short-term visitors.

Economy Minister Conor Murphy described the ETA as a “cloud” over plans to bolster Northern Ireland’s tourism economy. He expressed his commitment to lobbying the UK Government for alternatives that facilitate smoother travel experiences while aligning with the country’s security goals.

Proposal for a Seven-Day Waiver

Tourism Ireland is urging the UK Government to introduce a seven-day waiver for the ETA requirement. This measure would exempt tourists on short trips from obtaining the authorization, simplifying travel for visitors eager to explore Northern Ireland’s unique attractions.

Mansergh emphasized that a waiver could mitigate the ETA’s potential deterrent effect. “We’re suggesting solutions that allow us to continue welcoming international visitors while addressing concerns about additional administrative hurdles,” she stated.

The seven-day waiver proposal is particularly relevant for tourists traveling between Ireland and Northern Ireland, as the regions often feature jointly in itineraries. A streamlined travel process would encourage seamless cross-border tourism, benefitting both economies.

Tourism Ireland’s Ambitious 2025 Marketing Plans

At the core of the discussion is Tourism Ireland’s vision for the future. The organization unveiled bold plans to double revenue generated by overseas tourism in Northern Ireland. In 2023, the sector contributed £627 million to the local economy and supported 70,000 jobs. The goal is to grow this figure to £1.3 billion by 2035, leveraging Northern Ireland’s distinctive cultural, historical, and natural offerings.

Mansergh described Northern Ireland as a “bucket list destination” with immense untapped potential. The 2025 marketing strategy focuses on showcasing the region’s unique attractions, including its renowned golf courses, stunning landscapes, and iconic TV locations such as those featured in the hit series Derry Girls.

Key Challenges to Tourism Growth

While the future looks promising, Tourism Ireland acknowledges significant challenges. In addition to the ETA, the passenger cap at Dublin Airport, a major gateway for international tourists, is another obstacle. The cap could limit the number of travelers entering Ireland, potentially affecting onward journeys to Northern Ireland.

Despite these challenges, Tourism Ireland remains optimistic. Mansergh noted that the industry has consistently demonstrated resilience and adaptability, and the current momentum offers opportunities to secure long-term growth.

The Role of Collaboration

Collaboration between stakeholders is essential to achieving these ambitious goals. Tourism Ireland has pledged to work closely with the Northern Ireland Executive, the UK Government, and industry partners to address obstacles and promote the region effectively.

Mansergh also underscored the importance of engaging with international tour operators and travel agencies to ensure Northern Ireland remains a compelling destination. Strategic partnerships will be crucial in conveying the message that the region is open, welcoming, and easy to visit.

Northern Ireland’s Unique Appeal

Northern Ireland’s appeal lies in its combination of stunning natural beauty, rich cultural heritage, and modern attractions. Key highlights of Tourism Ireland’s marketing plans include:

1. World-Class Golf: Northern Ireland boasts some of the best golf courses globally, including Royal Portrush, which has hosted The Open Championship.
2. Dramatic Scenery: The region’s landscapes, from the Giant’s Causeway to the Mourne Mountains, continue to captivate visitors.
3. Cultural Icons: Popular culture plays a vital role in attracting tourists. Locations featured in Derry Girls and Game of Thrones have become major draws.
4. Vibrant Cities: Belfast and Derry/Londonderry offer a mix of historical significance, culinary experiences, and lively arts scenes.

Call to Action for the UK Government

The introduction of a seven-day ETA waiver could significantly enhance Northern Ireland’s tourism competitiveness. Tourism Ireland’s efforts to secure this concession align with broader initiatives to make the region more accessible and appealing to international travelers.

As discussions with the UK Government continue, stakeholders remain hopeful that pragmatic solutions will emerge to support Northern Ireland’s tourism ambitions. By addressing challenges such as the ETA requirement, the region can unlock its full potential and achieve its revenue and employment goals.

In conclusion, Northern Ireland is poised to strengthen its position as a leading global destination. With the right support and policies, it can continue to thrive and captivate travelers from around the world.

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