Canary Islands Tourism is embracing the future with the launch of “Find the Seasouls”, Europe’s first destination experience on ROBLOX, the popular immersive global social platform. With over 80 million daily active users, ROBLOX has become a key virtual meeting place for younger generations, particularly those in Generation Alpha and Z.

A Unique Interactive Experience to Promote Sustainability

“Find the Seasouls” is an engaging and interactive experience designed to instill a sense of environmental responsibility in younger generations. It emphasizes respect for natural parks, protected areas, and the unique biodiversity of the Canary Islands. Participants, through their avatars, can explore all eight Canary Islands, visiting iconic landscapes such as the volcanoes of Lanzarote and the ancient junipers of El Hierro. Along the way, they encounter the “Seasouls,” special characters inspired by real animals native to the islands, each reflecting the region’s rich marine and terrestrial biodiversity.

Learning Through Play for Future Travelers

This initiative aims to connect with the tourists of the future by fostering an early appreciation for sustainability and environmental care. It’s a fun and educational journey designed to shape the values of younger travelers, encouraging them to act responsibly when visiting destinations.

The experience prioritizes sustainability-focused values and incorporates guidelines for balanced screen time, making it particularly suitable for children. Furthermore, the platform automatically translates the experience into 14 languages, including Spanish, English, German, French, and Portuguese, ensuring accessibility for a global audience.

A Forward-Thinking Approach

By creating a presence on ROBLOX, Canary Islands Tourism is tapping into an innovative way to engage with younger audiences, blending education, entertainment, and sustainability. This forward-thinking project not only showcases the islands’ natural beauty but also emphasizes the importance of preserving it for generations to come.

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