Amadeus expands its partnership with Cathay Pacific to enhance retail capabilities, support NDC adoption, and improve customer experience through advanced digital tools.

Amadeus, a leader in travel technology, has deepened its collaboration with Cathay Pacific, Hong Kong’s flagship airline, to enhance its retailing capabilities and provide greater flexibility and options to passengers. As part of this expanded partnership, Cathay Pacific will leverage Amadeus’ advanced technologies, including Revenue Accounting and Passenger Recovery, to support its ongoing digital transformation.

This extended collaboration is central to Cathay Pacific’s strategy of refining its digital retailing efforts, with a particular focus on delivering NDC (New Distribution Capability) content to travel agents worldwide in a phased rollout. This initiative is key to the airline’s goal of accelerating its NDC journey after adopting Amadeus’ Altéa NDC solution.

By adopting Altéa NDC, Cathay Pacific aims to offer a more personalized and differentiated experience for travelers. The Amadeus Altéa NDC platform streamlines the shopping, booking, and servicing processes, allowing the airline to distribute and manage its offers seamlessly across both direct and indirect sales channels.

Additionally, Cathay Pacific will continue using the Altéa Passenger Service System (PSS), Amadeus’ comprehensive airline IT solution, to handle key functions such as reservations, inventory management, ticketing, departure control, and disruption management. This system supports the airline’s mission to efficiently serve its global network of destinations.

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