Through a matching campaign, Choice Hotels International, Inc. and members of its Choice Privileges rewards program have donated more than $160,000 to support American Red Cross relief efforts for communities in the Southeast affected by Hurricanes Helene and Milton. The fundraising campaign concluded on November 11.

Choice Privileges members contributed over 21 million points, valued at nearly $108,000, while Choice Hotels matched with a $50,000 donation. Additional contributions were made by company associates and through Choice Gives, the corporate charity donation matching program.

“We’re proud to have come together as a company with our associates and Choice Privileges members to donate over $160,000 to help communities affected by the hurricanes in the Southeast via the American Red Cross,” said Megan Brumagim, vice president, upscale brands & chief sustainability officer, Choice Hotels International. “Thank you to everyone who contributed to this effort and is helping Choice build a better tomorrow, today.”

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