Global prestige skincare brand SK-II has officially opened its first-ever global travel retail flagship store at the renowned Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan. The flagship offers a truly immersive and multi-sensory skincare experience, seamlessly combining SK-II’s heritage, innovation, and its exclusive PITERA ingredient. The location aims to be a must-visit destination for travelers seeking both luxury skincare and a unique in-store journey.

At the heart of the flagship is the LXP Experience, a golden sanctuary that immerses visitors in SK-II’s most luxurious skincare range. This unique space offers an interactive journey, with eight symbolic drops representing the potent LXP series, falling into a basin inspired by the iconic LXP cream. The sensory experience is further enhanced by delicate scents of Hinoki wood and Sandalwood, reflecting SK-II’s deep roots and heritage, accompanied by an evocative soundscape that draws visitors into the heart of the brand’s world.

Coinciding with the store’s opening is the Act of Craftsmanship, a month-long event running from September 30 to October 29, 2024. This event showcases the parallels between the ancient art of ceramic restoration and SK-II’s commitment to craftsmanship in its LXP Craftsmanship series. Visitors can witness artisans restoring imperfect ceramics into exquisite pieces, symbolizing SK-II’s transformative skincare, which aims to perfect and rejuvenate the skin, making it even more beautiful over time.

In addition to these unique experiences, SK-II introduces its Skin Ceremony, a personalized skincare counseling service. Customers receive dedicated consultations with SK-II skin experts, who guide them through a ritualistic skincare process, treating each guest’s skin with the utmost reverence and mastery.

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