Marriott International is gearing up to significantly enhance its presence in Europe by adding 17 new Moxy branded hotels across various cities by the close of 2025. This ambitious expansion aligns with the company’s strategy to cater to a growing demand for trendy, experience-driven accommodations that blend style with affordability. Known for their vibrant design and social atmosphere, the Moxy hotels aim to attract young travelers seeking a modern and lively experience, while still providing the comfort and service Marriott is renowned for. These new properties will strengthen Marriott’s foothold in key European destinations, contributing to its already robust portfolio.

As part of this expansion, the Moxy brand will introduce its unique offering to a broader audience, bringing its signature blend of edgy design, tech-forward amenities, and communal spaces to more cities. The new hotels are expected to appeal to both leisure and business travelers looking for something different from traditional lodging. With this strategic growth, Marriott aims to position itself as a dominant player in Europe’s evolving hospitality market, delivering both value and a refreshing guest experience. By 2025, the company’s European portfolio will see a substantial boost, reinforcing its commitment to growth and innovation in the region.

The Moxy ‘lifestyle’ brand, which made its debut in Milan back in 2014, has rapidly expanded to encompass 89 hotels across 18 different destinations. Known for its youthful energy and vibrant design, the brand has captured the attention of travelers seeking an immersive and affordable hotel experience. As Marriott International continues to grow the Moxy portfolio, new properties are slated to open in key European countries such as France, Italy, Portugal, Ireland, Belgium, Poland, Serbia, and Germany. This expansion will also mark the brand’s highly anticipated entry into Spain and Turkey, introducing Moxy’s distinct blend of style and functionality to even more global travelers.

With its focus on modern amenities, communal spaces, and a social atmosphere, Moxy has become a favorite among millennial and Gen Z travelers. The upcoming openings across Europe will not only strengthen the brand’s presence in established markets but also introduce its dynamic offering to new regions. Each hotel is designed to reflect the local culture while maintaining Moxy’s signature features, ensuring a consistent yet unique experience for guests. The planned expansion highlights Marriott’s commitment to meeting the evolving demands of contemporary travelers by offering more lifestyle-oriented accommodations across Europe.

Upcoming Moxy hotel openings include the much-anticipated Moxy Barcelona, set to welcome guests next month with 414 guestrooms, vibrant social spaces, and a rooftop pool. Additionally, the 168-room Moxy Istanbul Beyoğlu is scheduled to open by the year’s end, followed closely by the launch of Moxy Izmir. In France, Moxy will expand further with the introduction of Moxy Annecy by late 2024, followed by Moxy Nice. In Italy, the brand will bolster its presence with the openings of Moxy Pompeii and Moxy Verona next year, catering to travelers seeking a lively and design-forward experience.

Germany will see the debut of Moxy Kupferzell in Hohenlohe, while Poland is set to host its fifth Moxy property in Warsaw. In Ireland, Moxy will open Moxy Dublin Docklands, following the successful launch of Moxy Cork. Portugal will also see the brand’s continued growth with the upcoming Moxy Alfragide Lisbon, marking the third Moxy in the country. Belgium will welcome Moxy Brussels Airport and Moxy Antwerp, while Moxy Zurich Letzigrund will open in Switzerland. Serbia will gain its second Moxy hotel with the opening of Moxy Belgrade Skadarlija Downtown. The group also made its debut in Luxembourg this month with the 129-room Moxy Luxembourg Airport, located within the airport’s Skypark Business Center, connected to the terminal via an indoor walkway, offering convenience and style for travelers.

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