Saudi Arabia is making significant investments in its tourism sector, with a strategic focus on job creation, particularly for women and young people. These efforts are part of the Kingdom’s larger plan to boost the industry’s contribution to employment and economic growth, aligning with its broader goals of economic diversification under Vision 2030. By expanding opportunities within tourism, Saudi Arabia aims to develop a sustainable sector that benefits various segments of society.
A joint report by the Ministry of Tourism and the World Travel & Tourism Council recently highlighted the considerable impact of the COVID-19 pandemic on the tourism workforce, especially among women and youth. Despite these challenges, the Kingdom has made impressive strides in empowering women within the industry. Currently, women represent 42 percent of the domestic tourism workforce, a clear indicator of their increasing influence and active participation in shaping the future of tourism.
According to data from the World Tourism Organization, women now occupy 22 percent of leadership positions within Saudi Arabia’s tourism sector, while 46 percent are employed in other areas. These statistics underscore the Kingdom’s dedication to fostering greater gender equality and promoting female leadership across various levels of the industry.
In 2019, the global travel and tourism sector supported approximately 48.4 million women and 19 million young people. By 2022, those numbers had fallen to 42 million and 16.1 million, reflecting the pandemic’s ongoing effects. Nevertheless, Saudi Arabia is determined to reverse these declines by creating new opportunities and driving workforce growth.
Looking ahead, the Kingdom is also focusing on developing tourism infrastructure to accommodate the expected surge in international and domestic tourists. Through large-scale projects such as NEOM, the Red Sea Project, and Diriyah Gate, Saudi Arabia is not only enhancing its tourism appeal but also laying the foundation for long-term job creation. This approach aims to ensure that future employment in tourism will continue to be a cornerstone of the country’s economic transformation.
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