The Korea Tourism Organization (KTO) has launched its annual “Korea Now Ad-Tech Campaign,” aimed at promoting Korea as a premier travel destination to audiences in the United States and Canada. This innovative, AI-driven campaign, which began last week, will run through the end of November and is designed to engage diverse traveler segments with highly targeted messaging.

For this year’s campaign, global K-pop sensation NewJeans takes the role of honorary ambassador, following in the footsteps of previous ambassadors such as BTS and Lee Jung-jae.

The “Korea Now Ad-Tech Campaign” is revolutionizing destination marketing by using artificial intelligence to identify and connect with specific traveler groups. The AI-powered platform ensures personalized content reaches adventure seekers, cultural enthusiasts, and K-pop fans at the perfect moment, delivering Korea’s wide array of travel experiences to the right audience.

Heejin Cho, Executive Director of the Korea Tourism Organization’s New York Office, expressed excitement about the campaign’s use of cutting-edge technology:
“We are thrilled to integrate advanced digital tools into our strategy. AI allows us to better understand our audience and deliver content that resonates with them, ultimately inspiring more travelers from North America to discover the wonders of Korea.”

The inclusion of K-pop icons like NewJeans as honorary ambassadors continues KTO’s tradition of collaborating with international stars, following renowned figures like BTS, EXO, and Lee Jung-jae. This partnership highlights Korea’s unique fusion of tradition and modern pop culture, making it a top destination for global travelers.

Backed by partnerships with leading online travel agencies (OTAs) and popular travel platforms, the “Korea Now Ad-Tech Campaign” ensures expansive visibility across channels commonly used by travelers in North America. These collaborations are aimed at maximizing awareness and driving interest in Korea as a must-visit destination in 2024.

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