Arras, a charming town in Northern France, is just a two-hour train journey from London via Lille. While often overlooked for larger French cities, Arras has much to offer British travelers looking for a cultural experience with a touch of history, food, and festive spirit. From world-class events to unique local traditions, there are plenty of reasons to make Arras your next travel destination before the year ends.

1. The Second French Fries World Championships

Arras will host the second edition of the Championnat du Monde de la Frite (World French Fries Championships) on Saturday, September 28, 2024. Following the massive success of the inaugural event in 2023, this year’s competition is set to attract even more participants and spectators. Held on the picturesque Grand’Place, this unique event is open to the public with free admission.

Six different categories of fry-making will be contested, including the coveted Fry Sauce of the Year title. The competition is designed to celebrate Arras’ deep-rooted connection to French fries, a legacy dating back to the Renaissance. Charles de l’Écluse, the Renaissance botanist born in Arras in 1526, played a key role in the introduction of the potato to European diets. Today, 55% of France’s French fry stalls are located in the Hauts-de-France region, with Arras taking center stage.

For travelers, this quirky festival offers an opportunity to indulge in local flavors, paired with craft beers, live music, and even participate in fun activities such as a potato sack race. The event promises to immerse visitors in a joyous celebration of one of the world’s most beloved foods.

Key Highlights:

Six competitive categories, including fry sauce of the year

A jury chaired by chef Florent Ladeyn

Craft beer, local food, and live entertainment

2. Hiking and Cycling Through WW1 Remembrance Sites

Arras and the surrounding Pays d’Artois region offer British travelers a unique opportunity to explore France’s World War I history through scenic hiking and cycling routes. The Collines et Plaines d’Artois initiative, developed in collaboration with the Lens Tourist Office, has mapped out a series of trails that connect some of the most significant WWI memorials in the region.

For history enthusiasts, these routes provide a moving way to experience the region’s past while enjoying the natural beauty of Northern France. The 90km Véloroute de la Mémoire (Remembrance Cycle Route) connects Arras to Amiens and forms part of a larger national cycling route that runs from Paris to Lille. For those on foot, the 30km Circuit H1 takes hikers along the trail of the Battle of Arras, passing through cemeteries of fallen British soldiers and key historical sites.

For British travelers, this offers a reflective experience, connecting them to the shared history between France and the UK. With well-marked trails and easy navigation through the Cirkwi app, this is an ideal activity for those looking to combine physical activity with cultural exploration.

3. Swapping Wine for Craft Beer

Arras is steeped in beer culture, making it a perfect destination for British travelers looking to explore something beyond France’s famous wine scene. The town’s beer-making tradition dates back to 1394, and today, several craft breweries continue this legacy. One of the most notable is L’Arras’In, the only brewery located within the town itself.

Just outside of Arras, the Brasserie Paysanne de l’Artois produces organic craft beers from its own crops, providing visitors with an authentic farm-to-glass experience. Local beer bars such as Chez Marcel and La Capsule (ranked 23rd best beer bar in the world by RateBeer.com) offer a curated selection of regional brews, making them must-visit spots for beer aficionados. Visitors can also learn how to brew their own beer at Home Bière in Athies, just east of Arras.

For British beer lovers, a trip to Arras is a chance to dive into a different side of French culinary culture and sample beers that are not easily found elsewhere in France or the UK. Restaurants like L’Oeuf ou la Poule expertly pair local beers with French cuisine, giving travelers a full taste of the region’s beer heritage.

4. Discovering One of France’s Prettiest Christmas Markets

Arras might not be the first town that comes to mind when thinking of Christmas markets in France, but it is home to one of the most picturesque and intimate festive markets in the country. From late November to December, the town’s Grand’Place transforms into a winter wonderland, with 140 wooden chalets spread across the square and surrounding streets.

While larger markets in cities like Strasbourg and Lille often draw the crowds, Arras offers a more laid-back and less commercialized alternative. Half of the market’s stalls come from the Hauts-de-France region, showcasing local products, including traditional foods like Belgian waffles, oysters, and artisanal cheeses. Visitors can enjoy local specialties while browsing for unique handmade gifts, all amid the charming backdrop of Arras’ Flemish-Baroque architecture.

This cozy yet vibrant market is perfect for British travelers seeking a festive getaway without the overwhelming crowds often found at other Christmas markets. The mix of local crafts, warm seasonal foods, and magical decorations makes this one of the most underrated markets in France.

The Impact on the Travel Industry

The appeal of Arras for British travelers lies in its accessibility and authenticity. With the convenience of a short train ride from London, travelers can immerse themselves in a destination rich in history, culture, and local traditions. As British holidaymakers continue to seek experiences that offer a blend of culture, relaxation, and unique local events, Arras stands out as an ideal location.

Moreover, the rise of interest in craft beer and sustainable travel aligns with what Arras has to offer. Events like the World French Fries Championships, paired with craft beer festivals and historic exploration, are likely to attract a new wave of tourists interested in niche cultural experiences. The town’s relative affordability compared to larger French cities adds to its appeal for budget-conscious travelers.

Global Effects on Travelers:

A rising trend towards smaller, more authentic destinations will make towns like Arras more popular.

Local cultural festivals and events appeal to travelers seeking immersive experiences.

Accessibility via train from the UK supports sustainable travel options.

Arras, with its unique blend of history, culture, and local flavors, offers British travelers a rich and memorable experience before the end of 2024. From the quirky French Fries Championships to hiking through WWI sites, this charming Northern French town is a perfect destination for those seeking a culturally immersive trip. Its accessibility by train from London makes it a convenient and eco-friendly option, while its range of local events and attractions ensures there is something for every type of traveler.

The post Visit Arras, France: Just 2 Hours from London, Experience Festivals, WWI History, Craft Beer, and a Beautiful Christmas Market Before the End of 2024 appeared first on Travel And Tour World.