Ascott expands in Southeast Asia, adding over 360 properties with new signings in Indonesia and Malaysia, reflecting strong post-pandemic growth.

Ascott is set to significantly expand its presence in Southeast Asia, with new signings accounting for more than half of its global deals this year. This development will boost Ascott’s portfolio in the region to over 360 properties, both operational and in the pipeline, highlighting the company’s impressive growth over the last decade. In fact, Ascott’s footprint in Southeast Asia has grown more than fivefold during this period. The new deals also mark Ascott’s entry into new cities, including Purwakarta in Indonesia and Kulim in Malaysia.

The company’s flexible, hybrid model has shown exceptional resilience during and after the pandemic, establishing itself as a leading choice in the lodging industry. These recent signings reflect the confidence property owners and developers have in Ascott, further solidifying the company’s dominance in the Southeast Asian market.

By adopting a ‘glocal’ strategy, Ascott leverages its global brand while catering to local destinations through regional offerings. This approach helps capture not only international travelers but also intraregional and domestic tourism, enhancing Ascott’s market performance across Southeast Asia.

In recognition of its rapid growth, Ascott was named one of the top three global hospitality companies with the largest active pipeline in Southeast Asia by hospitality research firm STR during the 2024 Asian Hotel Industry Conference & Exhibition.

Building on this momentum, Ascott plans to continue strengthening its leadership in the region by offering tailored solutions. Its deep understanding of local cultures and strong relationships with property owners give the company a strategic advantage, driving growth not only in

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