World Travel Market London, slated for November 5-7, 2024, has named the Greek National Tourism Organisation (GNTO) as its Premier Partner. This collaboration highlights Greece’s vibrant cultural offerings and the abundant possibilities available throughout the year.

This high-profile partnership promises extensive international visibility for Greece, emphasizing its commitment to maintaining its status as a premier global leisure destination through WTM’s extensive global network.

WTM London offers an ideal stage for Greece to demonstrate how its tourism policies effectively balance tourist growth with the preservation of local communities and environments. The strategy includes initiatives to broaden tourist experiences, reduce seasonal fluctuations, enhance educational opportunities, and promote local collaborations, coupled with advanced methods for data management and information distribution in the tourism sector.

Greece is pioneering a holistic approach to sustainable tourism. This strategy prioritizes the protection of its natural and cultural heritage and promotes lesser-known locales, focusing on the identity and prosperity of its communities.

As the Premier Partner, the GNTO is set to capitalize on significant advertising and promotional prospects through WTM. This partnership will further elevate its international stature, with the GNTO and 80 of its stakeholders participating in major events such as the opening ceremony and significant press briefings with global media outlets.

Juliette Losardo, Exhibition Director, World Travel Market London, commented: “I am thrilled to announce the Greek National Tourism Organisation as our Premier Partner for 2024. Greece has long been at the forefront of leisure tourism and has participated in World Travel Market for many years, but they never stop innovating.

“The GNTO has carried out a lot of work on sustainability over the past few years which puts it in a strong position to promote Greece as a year-round destination, highlighting some of the beautiful lesser-known places travellers still have to discover. As part of the GNTO’s strategy, investments and partnerships have been forged with a host of private sector organisations, to deliver competitive travel experiences aligned to evolving travel needs.”

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